Adam Donaldson founded Demand Economics in 2012 to help clients objectively understand how to drive up profit both by making internal processes more efficient and through improved demand side activities. With an M.Sc. (Hons) in Ag. Economics, Adam has spent his career helping businesses both maximise the return from their Marketing Investment and optimising core Business Processes. Adam's Management Consulting career included stints at KPMG, Logica, PA Consulting, Nielsen and Publicis Media where he was Head of Data for the Machine Learning team. Demand Economics principally serves small businesses who want access to solutions that improve profitability, but don't want to pay the levels required by Enterprise solution software and consultants, and he draws upon the ever growing options available via AI and app automation.

Adam is a quantitative economist by training and has worked in business consulting across a wide range of sectors over the past 30 years. Adam works with best in class solution companies and a small number of trusted associates on assignments where required.